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5 Year Anniversary Sale - 19% Off Your Entire Order

We are celebrating our 5 year anniversary with a 19% discount automatically applied to your next on-line order of $50 or more.  Just mention our starting year, 2019 and get 19% off your next in-store purchase of $50 or more. (Offer excludes sales, closeouts & items not in stock - Valid through Labor Day Weekend)




Local Rides in Tri-Valley



  

THE ALL-NEW ROUBAIX SL8
Hell Below,
Heaven Above

Explore New

Terrain-Demo 

Our Specialized

Bikes & E-Bikes

Electric Hybrids

MTB Bikes

E-Mountain

Kids Bikes

Helmets

Clothing

Road & Gravel

Maintenance

Ride Now / Pay Later / 0% APR Financing For 12 Months

New Product! - Kinderfeets

Explore the outdoors with your adventurous toddler as they ride their very own Kinderfeets 2-in-1 tricycle/balance bike (or for the extra little ones, our Tiny Glider).  Gone are the days where you have to wait for your little walker to keep up with you – now they can ride alongside you in style! 

Bring Your Bike To Us

Our friendly technicians are here to help with everything from minor repairs to major overhauls.

SFW is an Authorized Service Partner for

Superfly Wheels Bike Shop in Downtown Pleasanton

Superfly Wheels took off in November 2019, picked up momentum in 2020, and built a stellar reputation in Pleasanton, Dublin, Livermore, San Ramon - the entire Tri-Valley area. Cycling has always been an integral part of our community, and now Superfly Wheels has added to its warm character and charm.  We have everything that any cyclist would need. Our inventory is enormous: bikes and parts, wheels, and tires - you name it! We also help keep you rolling with our professional bicycle repair and bike maintenance services.  In addition to that, Superfly Wheels offer Group Rides, Events, Clinics, and Classes for new riders, made possible by the tight-knit community of Pleasanton. This is not business as usual, and everyone is welcome!  You will love our brand of bicycles; everybody loves them! We have plenty of bikes for sale, and feature world-class brands such as Specialized,  SE Racing, Haro, Transition, and Orbea. We have everything your biking heart could desire.   We also have unique gift cards that compliment cycling gifts to your loved ones.  Visit us today, and you’ll be greeted by our experienced staff, who are always ready to help you get rolling!