Holiday Gift Bundles - In Store Only
Ride Now / Pay Later / 0% APR Financing For 12 Months
Highlights From The BMX Freestyle Team Show
New Product! - Kinderfeets
Explore the outdoors with your adventurous toddler as they ride their very own Kinderfeets 2-in-1 tricycle/balance bike (or for the extra little ones, our Tiny Glider). Gone are the days where you have to wait for your little walker to keep up with you – now they can ride alongside you in style!
Does Your Bike Need Service?
Our friendly technicians are here to help with everything from minor repairs to major overhauls.
SFW is an Authorized Service Partner for
Superfly Wheels Bike Shop in Downtown Pleasanton
Superfly Wheels took off in November 2019, picked up momentum in 2020, and built a stellar reputation in Pleasanton, Dublin, Livermore, San Ramon - the entire Tri-Valley area. Cycling has always been an integral part of our community, and now Superfly Wheels has added to its warm character and charm. We have everything that any cyclist would need. Our inventory is enormous: bikes and parts, wheels, and tires - you name it! We also help keep you rolling with our professional bicycle repair and bike maintenance services. In addition to that, Superfly Wheels offer Group Rides, Events, Clinics, and Classes for new riders, made possible by the tight-knit community of Pleasanton. This is not business as usual, and everyone is welcome! You will love our brand of bicycles; everybody loves them! We have plenty of bikes for sale, and feature world-class brands such as Specialized, SE Racing, Haro, Transition, and Orbea. We have everything your biking heart could desire. We also have unique gift cards that compliment cycling gifts to your loved ones. Visit us today, and you’ll be greeted by our experienced staff, who are always ready to help you get rolling!