Skip to main content

Filter By:

  • Show More Sizes
  • Show Fewer Sizes
  • Show More Model Years
  • Show Fewer Model Years

Your Search: "primer"

The secret to suiting up for those cold-weather rides? Versatility. Warm and lightweight, our Men's Prime Alpha Vest is an easy layer to have on hand to block the chill. Polartec Alpha insulation keeps you warm when temperatures drop, while moisture-wicking shell fabric moves sweat away from your body as you start to heat up. The slightly stretchy build fits comfortably over a long sleeve jersey or jacket so you can wear this cycling vest ride after ride, all season long. - Breathable shell fabric moves moisture from the insulation to the exterior to keep you dry throughout your ride. - Two back pockets help keep your ride essentials right where you want them. - Polartec Alpha insulation keeps you warm, dry, and comfortable. - Fabric Content: FRONT SHELL: 91% Nylon, 9% Spandex - BACK SHELL: 85% Nylon, 15% Spandex - LINING: 100% Polyester
The perfect apparel for the perfect ride, that's what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Men's Prime Wind Vest is no exception. A fully windproof front fabric is paired with partial elastic at the waist and shoulders and a breathable mesh on the back to keep the chill off of your chest without overheating. Further, the VISLON® zipper that's super easy to zip and unzip for hot climbs and cool descents. Finally, we've made the Prime Wind Vest as lightweight and packable as possible, ensuring it easily stows in a jersey pocket with room to spare. - Lightweight fabric and minimal construction allows the vest to be easily packed away. - Full-length front zipper to manage ventilation easily. - Partial elastic at the waist and shoulders seal out the cold. - Fabric Content: MAIN: 100% Woven Nylon - OTHER: 90% Polyester, 10% Elastane
The secret to suiting up for those cold-weather rides? Versatility. Warm and lightweight, our Men's Prime Alpha Vest is an easy layer to have on hand to block the chill. Polartec® Alpha® insulation keeps you warm when temperatures drop, while moisture-wicking shell fabric moves sweat away from your body as you start to heat up. The slightly stretchy build fits comfortably over a long sleeve jersey or jacket so you can wear this cycling vest ride after ride, all season long. - Breathable shell fabric moves moisture from the insulation to the exterior to keep you dry throughout your ride. - Two back pockets help keep your ride essentials right where you want them. - Polartec® Alpha® insulation keeps you warm, dry, and comfortable. - Fabric Content: FRONT SHELL: 91% Nylon, 9% Spandex - BACK SHELL: 85% Nylon, 15% Spandex - LINING: 100% Polyester
$200.00
The perfect apparel for the perfect ride, that's what our Prime Series apparel is all about. The best fabrics, constructions, and technologies go into these pieces, and the Men's Prime Bib Shorts are no exception. Starting with the uppers, the open suspender design keeps the bibs right where you want them, without constricting any upper body movements. The suspender fabric is also extremely soft and plush, eliminating any shoulder discomfort or irritation, yet we've still built in a HookUp magnetic bib connection making nature breaks much easier. The pre-molded, triple-density foam Body Geometry Contour 3D Chamois is contoured to perfectly match the curvature of your body, all while being soft and supportive in all the right places. With the Prime Bib Shorts, you're sure to embrace the "chamois time is training time" motto as they're so comfortable, you won't want to take them off. - Open suspender construction keeps the bibs in place without constricting the upper body. - Stretchy elastic suspenders are extremely plush and soft against the skin. - Silicone-infused fabric cuff provides a gentle, secure hold on the legs to ensure a shift-free fit. - Fabric Content: MAIN: Knit 46% Polyamide, 38% Polyester, 16% Elastane - UPPER: 90% Polyester, 10% Elastane
$109.95 - $134.99 $225.00 Up to 51% Off
Our Prime-Series Alpha Jacket utilizes Polartec Alpha to bring warmth to your cold-weather days. The soft inside liner quickly evaporates sweat keeping you warm and dry, and with a semi-form fit, it's a great layering option. - Three back pockets help to secure all your ride needs, right where you want them.
$170.00
The perfect apparel for the perfect ride, that's what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Men's Prime Short Sleeve Jersey is no exception. Starting with the fabric, it's been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, you'll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper that's super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day. - Three standard pockets provide ample space for all your ride essentials. - Full-length front zipper to manage ventilation easily. - Fabric Content: MAIN: 85% Nylon, 15% Elastane - OTHER: 90% Polyester, 10% Elastane
$220.00
With strategically placed mesh pockets on the thighs and lower back for seamless storage, your essentials are always at hand with the Prime SWAT Bib Shorts. The plush elastic suspenders and brushed tricot suspender anchor provide a secure, irritation-free fit, allowing you to focus entirely on the ride. All of our SWAT pieces are the most innovative storage solutions that keep exactly what you need exactly where you want it—which is why you can fit your phone, a tube, and plenty of gummy bears in your Prime SWAT Liner Bib Shorts. These Bib Shorts also feature an elasticated cuff with a silicone gripper, ensuring a gentle yet secure hold on your legs. This thoughtful design prevents ride-up, guaranteeing a distraction-free ride every time. The fully-sewn waistband construction combines durability with unrestricted movement, empowering you to conquer any road with ease. With our advanced Triple Density Body Geometry Contour 3D Chamois, these bib shorts offer unparalleled cushioning and support during long rides. - Mesh pockets on the thighs and lower back provide ample storage for long rides. - Stretchy elastic suspenders are plush and soft against the skin. - Brushed tricot suspender anchor holds the straps in place. - Fully-sewn waistband construction is durable and unrestrictive. - Elasticated cuff with silicone gripper provides a gentle, secure hold on the legs. - Mid-compression fit is supportive, yet unrestrictive. - Women's specific triple Density Body Geometry Contour 3D Chamois. - Fabric Content: MAIN: 46% Polyamide, 38%Polyester, 16% Elastane, OTHER: 73% Nylon, 27% Spandex, DETAIL: 100% Polyester Tricot
$161.95 $225.00 28% Off
Our Prime-Series Alpha Jacket utilizes Polartec Alpha to bring warmth to your cold-weather days. The soft, inside liner quickly evaporates sweat keeping you warm and dry and with a semi-form fit, it's a great layering option. - Alpha technology eliminates the need for a backing fabric, which allows the fabric to be in direct contact with your skin. - Exterior shell fabric is engineered to allow this jacket to breathe even better and move moisture from the insulation to the exterior to dry; keeping you dryer than ever before. - Fabric Content: SHELL: 85% Nylon, 15% Spandex; LINING: 100% Polyester. - Lofted fibers keep you extremely warm while allowing sweat and heat to expel from your body. - Polartec Alpha Direct Insulation increases breathable performance in this super lightweight mid-layer. - Semi-Form Fit Road Jacket is close to the body for layering under outwear.
$250.00
Some days it's easy to get out for your morning ride. On other days it can be more of a challenge—especially if there's cold weather in the forecast. When winter threatens to keep you off your bike, zip up in our Men's Prime Alpha Jacket for the extra warmth you need to hit the road. Ideal for layering over a base layer and under a rain shell, this cycling jacket keeps you comfortable from start to finish thanks to lightweight Polartec Alpha insulation and breathable, moisture-wicking exterior fabric. - Breathable shell fabric moves moisture from the insulation to the exterior to keep you dry throughout your ride. - Three back pockets help keep your ride essentials right where you want them. - Polartec Alpha insulation keeps you warm, dry, and comfortable. - Fabric Content: SHELL A: 94% Nylon - 6% Spandex - SHELL B: 85% Nylon - 15% Spandex - LINING: 100% Recycled Polyester
$109.95 - $134.99 $225.00 Up to 51% Off
Our Prime-Series Alpha Jacket utilizes Polartec Alpha to bring warmth to your cold-weather days. The soft inside liner quickly evaporates sweat keeping you warm and dry, and with a semi-form fit, it's a great layering option. - Exterior shell fabric is engineered to allow this jacket to breathe even better and move moisture from the insulation to the exterior to dry; keeping you dryer than ever before. - Fabric Content: SHELL: 85% Nylon, 15% Spandex; LINING: 100% Polyester. - Three back pockets help to secure all your ride needs, right where you want them.
$185.00
The secret to suiting up for those cold weather rides? Versatility. Warm and lightweight, our Women's Prime Alpha Vest is an easy layer to have on hand to block the chill. Polartec® Alpha® insulation keeps you warm when temperatures drop, while moisture-wicking shell fabric moves sweat away from your body as you start to heat up. The slightly stretchy build fits comfortably over a long sleeve jersey or jacket so you can wear this cycling vest ride after ride, all season long. - Breathable shell fabric moves moisture from the insulation to the exterior to keep you dry throughout your ride. - Two back pockets help keep your ride essentials right where you want them. - Polartec® Alpha® insulation keeps you warm, dry, and comfortable. - Fabric Content: FRONT SHELL: 91% Nylon, 9% Spandex - BACK SHELL: 85% Nylon, 15% Spandex - LINING: 100% Polyester
$200.00
The perfect apparel for the perfect ride, that's what our Prime Series apparel is all about. The best fabrics, constructions, and technologies go into these pieces, and the Women's Prime Bib Shorts are no exception. Starting with the uppers, the open suspender design keeps the bibs right where you want them, without constricting any upper body movements. The suspender fabric is also extremely soft and plush, eliminating any shoulder discomfort or irritation, yet we've still built in a HookUp magnetic bib connection making nature breaks much easier. The pre-molded, triple-density foam Women's Body Geometry Contour 3D Chamois is contoured to perfectly match the curvature of your body, all while being soft and supportive in all the right places. With the Prime Bib Shorts, you're sure to embrace the "chamois time is training time" motto as they're so comfortable, you won't want to take them off. - HookUp magnetic bib connection at the lower back eases entry and exit for nature breaks. - Open suspender construction keeps the bibs in place without constricting the upper body. - Stretchy elastic suspenders are extremely plush and soft against the skin. - Silicone-infused fabric cuff provides a gentle, secure hold on the legs to ensure a shift-free fit. - Fabric Content: MAIN: Knit 46% Polyamide, 38% Polyester, 16% Elastane - UPPER: 90% Polyester, 10% Elastane
$170.00
The perfect apparel for the perfect ride, that's what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Women's Prime Short Sleeve Jersey is no exception. Starting with the fabric, it's been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, you'll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper that's super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day. - Three standard pockets provide ample space for all your ride essentials. - Full-length front zipper to manage ventilation easily. - Fabric Content: MAIN: 85% Nylon, 15% Elastane - OTHER: 90% Polyester, 10% Elastane.
$250.00
Some days it's easy to get out for your morning ride. On other days it can be more of a challenge—especially if there's cold weather in the forecast. When winter threatens to keep you off your bike, zip up in our Men's Prime Alpha Jacket for the extra warmth you need to hit the road. Ideal for layering over a base layer and under a rain shell, this cycling jacket keeps you comfortable from start to finish thanks to lightweight Polartec Alpha insulation and breathable, moisture-wicking exterior fabric. - Breathable shell fabric moves moisture from the insulation to the exterior to keep you dry throughout your ride. - Three back pockets help keep your ride essentials right where you want them. - Polartec Alpha insulation keeps you warm, dry, and comfortable. - Fabric Content: SHELL A: 94% Nylon - 6% Spandex - SHELL B: 85% Nylon - 15% Spandex - LINING: 100% Recycled Polyester
$175.00
Vests are often an under-appreciated layer in your winter wardrobe. Keeping your core warm when it's chilly out is essential, and with the Legacy Alpha Vest, you get 90g of Polartec Alpha breathable insulation to keep you warm. - Exterior shell fabric is engineered to allow this jacket to breathe even better and move moisture from the insulation to the exterior to dry; keeping you dryer than ever before. - Fabric Content: FRONT SHELL: 91% Nylon, 9% Spandex; BACK SHELL: 85% Nylon, 15% Spandex; LINING: 100% Polyester. - Two back pockets help to secure all your ride needs, right where you want them.
$19.95 $45.00 56% Off
The new Prime-Series Thermal Gloves have been designed to add some warmth on chilly days. A Polartec Neoshell upper keeps your hands safe from wind and chilly weather, all while keeping the overall bulk of the gloves at a minimum. Pair that with a hydrophobic AX Suede palm and you'll have all the dexterity and comfort you need. Additionally, the HyprViz treatment increases your visibility to motorists around the clock by pairing Hyper Green with black. Like all of the pieces in our Prime-Series, the Prime-Series Thermal Gloves have been designed with the best fabrics and design available. - Fabric Content: BACK: 90% Polyester, 10% Spandex; PALM: 100% Polyester - Hydrophobic Ax Suede fit palm ensures a confident grip with the bars. - Hyper Green Polartec Neoshell is paired with unique reflective trims to drastically increase your visibility to motorists 24-hours a day. - Reflective details enhance your visibility in low-light conditions. - Velcro cuff allows for micro-adjustments in fit so that you can wear this glove under or over your jacket cuff. - Wind-resistant Polartec Neoshell upper staves off wind and chilly weather. - Wiretap touchscreen-compatible for easy use of smartphones.
$150.00
The perfect apparel for the perfect ride, that's what our Prime Series is all about. The best fabrics, constructions, and technologies go into these pieces, and the Women's Prime Wind Vest is no exception. A fully windproof front fabric is paired with partial elastic at the waist and shoulders and a breathable mesh on the back to keep the chill off of your chest without overheating. Further, a VISLON® zipper that's super easy to zip and unzip for hot climbs and cool descents. Finally, we've made the Prime Wind Vest as lightweight and packable as possible, ensuring it easily stows in a jersey pocket with room to spare. - Lightweight fabric and minimal construction allows the vest to be easily packed away. - Full-length front zipper to manage ventilation easily. - Partial elastic at the waist and shoulders seal out the cold. - Fabric Content: MAIN: 100% Woven Nylon - OTHER: 90% Polyester, 10% Elastane
$200.00
The perfect apparel for the perfect ride, that's what our Prime apparel is all about. The best fabrics, constructions, and technologies go into these pieces, and the Women's Prime Bib Shorts are no exception. Starting with the uppers, the open suspender design keeps the bibs right where you want them, without constricting any upper body movements. The suspender fabric is also extremely soft and plush, eliminating any shoulder discomfort or irritation, yet we've still built in a HookUp magnetic bib connection making nature breaks much easier. The pre-molded, triple-density foam Women's Body Geometry Contour 3D Chamois is contoured to perfectly match the curvature of your body, all while being soft and supportive in all the right places. With the Prime Bib Shorts, you're sure to embrace the "chamois time is training time" motto as they're so comfortable, you won't want to take them off. - HookUp magnetic bib connection at the lower back eases entry and exit for nature breaks. - Open suspender construction keeps the bibs in place without constricting the upper body. - Stretchy elastic suspenders are extremely plush and soft against the skin. - Silicone-infused fabric cuff provides a gentle, secure hold on the legs to ensure a shift-free fit. - Fabric Content: MAIN: Knit 46% Polyamide, 38% Polyester, 16% Elastane - UPPER: 90% Polyester, 10% Elastane
$170.00
The perfect apparel for the perfect ride, that's what our Prime collection is all about. The best fabrics, constructions, and technologies go into these pieces, and the Women's Prime Short Sleeve Jersey is no exception. Starting with the fabric, it's been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, you'll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper that's super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day. - Three standard pockets provide ample space for all your ride essentials. - Full length front zipper to manage ventilation easily - UPF 30+ rating protects your skin from harmful ultraviolet rays. - Fabric Content: MAIN: 85% Nylon, 15% Elastane - OTHER: 90% Polyester, 10% Elastane.
$89.99 $150.00 40% Off
A thermal jersey is a key component to winter riding, and the Prime-Series Thermal Jersey is no exception. With Polartec Power Grid fabric, it's not only extremely warm, but lightweight, stretchy, and downright comfy. - 3 back pockets provide ample storage for your cold-weather riding gear. - 4-way stretch fabrication has allowed us to create a Slim Fit jersey for winter riding. - Fabric Content: 91% Polyester, 9% Spandex Knit. - Fabric outer surface is engineered to disperse moisture for fast evaporation. - Hydrophilic next-to-skin surface absorbs sweat and transfers it to the outside of your garment. - Lightweight garment keeps you extremely warm while preventing excess weight and bulkiness on your body. - Polartec Power Grid generates targeted touchpoints to manage moisture while grid design creates improved breathability.
$89.99 $150.00 40% Off
A thermal jersey is a key component to winter riding, and the Prime Power Grid™ Jersey is no exception. With Polartec® Power Grid™ fabric, it's not only extremely warm, but also lightweight, stretchy, and downright comfy. - 4-way stretch fabrication allows for easy layering on a cold day. - 4-way stretch fabrication allows for easy layering on a cold day. - 3 back pockets provide ample storage for your cold weather riding gear. - Fabric Content: 91% Polyester, 9% Spandex Knit. - Lightweight garment keeps you extremely warm while preventing excess weight and bulkiness on your body. - 4-way stretch fabrication has allowed us to create a Slim Fit jersey for winter riding. - 3 back pockets provide ample storage for your cold weather riding gear. - Fabric Content: 91% Polyester, 9% Spandex Knit.
$170.00
The perfect apparel for the perfect ride, that's what our Prime collection is all about. The best fabrics, constructions, and technologies go into these pieces, and the Men's Prime Short Sleeve Jersey is no exception. Starting with the fabric, it's been specifically designed to help regulate your body temperature when the mercury starts to rise—yeah, you'll feel the cooling the first time you touch it—making those toasty days in the saddle more enjoyable. Furthering the cooling potential, it features a VISLON® zipper that's super easy to zip and unzip for hot climbs and cool descents. Finally, it features three main back pockets plus a zippered one to store all your snacks and essentials that are sure to keep you going all day. - Three standard pockets provide ample space for all your ride essentials. - Full-length front zipper to manage ventilation easily. - UPF 30+ rating protects your skin from harmful ultraviolet rays. - Fabric Content: MAIN: 85% Nylon, 15% Elastane OTHER: 90% Polyester, 10% Elastane
$30.00
The Prime-Series Thermal Beanie is perfect for cold days out on the road. With a brushed fleece interior, this beanie is breathable yet gives you full coverage from the biting cold. - Fabric Content: 78% Polyester, 22% Elastane - Full coverage over the ears minimizes exposure to keep you warm when the wind is biting. - Reflective elements increase your visibility to motorists in low-light conditions. - Thermal fabrics feature a brushed fleece interior that insulates while remaining highly breathable and effective at managing moisture.
$35.00
A neck gaiter is one of the "must-have" pieces of any cool to cold weather ride, and this Prime-Series Thermal Neck Gaiter is no exception. With the use of Polartec Power Grid fabric, it keeps you plenty warm, without any added bulk. - 4-way stretch fabrication allows for easy pull-on and pull-off. - Fabric Content: 91% Polyester, 9% Spandex Knit. - Fabric outer surface is engineered to disperse moisture for fast evaporation. - Hydrophilic next-to-skin surface absorbs sweat and transfers it to the outside of your garment. - Lightweight garment keeps you extremely warm while preventing excess weight and bulkiness on your body. - Polartec Power Grid generates targeted touchpoints to manage moisture while grid design creates improved breathability.
$190.00
Frosty morning or cool afternoon, a good winter cycling jersey needs to keep you warm through changing conditions. Built with lightweight Polartec Power Grid fleece, our Men's Prime Power Grid Long Sleeve Jersey helps regulate your body temperature thanks to the warm yet breathable knit construction. Perfect for sandwiching between a base layer and an insulated jacket, the sleek, four-way stretch design won't restrict movement when you're bundled up. - Four-way stretch fabric makes layering easy. - Three back pockets help keep your ride essentials right where you want them. - Fabric outer surface is engineered to disperse moisture for fast evaporation. - Lightweight garment keeps you extremely warm while preventing excess weight and bulkiness on your body. - Fabric Content: SHELL A: 89% Polyester - 11% Spandex - SHELL B: 91% Polyester - 9% Spandex
$190.00
Frosty morning or cool afternoon, a good winter cycling jersey needs to keep you warm through changing conditions. Built with lightweight Polartec Power Grid fleece, our Women's Prime Power Grid Long Sleeve Jersey helps regulate your body temperature thanks to the warm yet breathable knit construction. Perfect for sandwiching between a base layer and an insulated jacket, the sleek, four-way stretch design won't restrict movement when you're bundled up. - Four-way stretch fabric makes layering easy. - Three back pockets help keep your ride essentials right where you want them. - Fabric outer surface is engineered to disperse moisture for fast evaporation. - Lightweight garment keeps you extremely warm while preventing excess weight and bulkiness on your body. - Fabric Content: SHELL A: 89% Polyester - 11% Spandex - SHELL B: 91% Polyester - 9 % Spandex
$1,099.99
When the original PK Ripper burst onto the scene in 1979, it took the BMX world by storm & set a new benchmark for radness. Here we are now 40+ years later and it’s happening again with the new PK Ripper 27.5, designed by the man himself, the PK of “PK Ripper”, Perry Kramer. This ultra-cool bike features tubeless ready 27.5 x 2.5" Vee Speedster tires, sealed internal headset, internal cable routing, SRAM Level hydraulic disk brakes, Oakley B-1B grips, and, of course, Perry’s stamp of approval. This is the PK of the future! - Perry Kramer replica 6061 aluminum PK Ripper frame w/ floval tubing, seatstays wrap, internal cable routing, and looptail rear end - Full Cr-Mo Landing Gear forks with disc tabs - SE Racing forged alloy 2-piece cranks with 24mm hollow alloy spindle, external sealed bearing bottom bracket and alloy chainring - SRAM Level hydraulic disc brakes with 2-piston caliper and SRAM Direct Link levers - Tubeless compatible Alex DP30 rims with Vee Speedster 27.5 x 2.5" tires, tubeless valves, and tubeless rim tape included. - Oakley B-1B Grips with Perry Kramer Donuts - Perry Kramer Flyer Seat with SE bottle opener - SE Racing snap padset - Custom Perry Kramer PK Ripper sticker sheet - 31.2 pounds
$7.99
Dimension Steel Cogs are splined for BMX and singlespeed hub compatibility. - Steel with chrome finish - Cogs are splined for Shimano BMX and singlespeed hub compatibility - Compatible with 1/2-inch and 1/8-inch chains
$108.00
Wheel Freehub Kit—XD Driver Body Kit—ZM1 3Zero - Compatible With: WH-MOTO-30-A1
$28.89 - $35.99
Origin-8's Pro Urban Riser Handlebar is a wonderful city companion. It's crafted from lightweight, durable 6061-T6 aluminum and delivers a heads-up 50mm rise that's great for keeping an eye on your surroundings. At a skinny 560mm wide, you'll have no trouble picking your way through town. And, it comes in a variety of colors to make sure your ride is the sharpest on the block.
Page 1 of 2 Next page